Ace & Tate

The Guide to

Using Contacts

Ace & Tate

The Guide to

Using Contacts

Ace & Tate

Using Contacts

Play

IN SHORT

To launch Ace & Tate’s latest product in daily contacts, we created a how-to film with a nod to the past to bring style to this twice-daily medical ritual.

Defined by their graphic aesthetic, clear spoken instructions, and distinct in-camera effects, we took inspiration from 1970’s instructional films. By blending practical guidelines with a nostalgic visual approach, this film presents a practical routine playfully and imaginatively without compromising on clarity. Now, repeat for your other eye.